BTS' big week continues...
are already driving in their own lane. Now they’ve scored a tie-in with a Hyundai to help drive them even further ahead.
The new song and its slick, Hanki Goh-directed clip celebrate the launch of Hyundai’s new EV brand, IONIQ. Evolution and smart technology are key messages behind the song and the vehicle. “Change always starts small at first, but we feel things are really starting to change with eco-friendly technology,” BTS say. “[We] think we'll look back and realise IONIQ was one of the starting steps." they continue,"What we love is this idea that if you work harder and harder, it’s possible to see and create new opportunities and rewards for the future.
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