K-pop sensations BTS have a new book out. Here are seven career lessons from it.
On the surface, that might sound like a silly notion — at least if you’re not aspiring to a career as a member of a globe-trotting boy band. But as I learned from reading the newly published book, “Beyond the Story: 10-Year Record of BTS,” the seven-member group’s rise to stardom offers some invaluable lessons that can be applied to just about anyone making their way in the work world.
Embrace new technology When BTS debuted, K-pop groups relied heavily on South Korean television to promote themselves. But BTS realized there was a new — and arguably better — way to reach an audience. Namely, through a livestreaming platform called V Live. As the book explains, “With the emergence of V Live, the generation in which [K-pop] idols would shroud themselves in mystery offstage, restricting their content and releasing it little by little to fans, had come to an end.
Practice, practice, practice And you think you work hard! For BTS, the training regimen in the group’s early period often involved grueling, 12-hour workdays. Sleeping and eating sometimes became luxuries as they practiced songs and worked out dance routines . BTS member j-hope puts it thusly: “The alarm goes off at 10 a.m. and we grab a salad, some bread and chicken breast and go to the practice studio.
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