This week marks 10 years since K-pop sensation BTS burst onto the South Korean music scene in a flurry of chunky chains, baseball caps and spiky hair.
Footage from the group’s official “debut day” in June 2013, when label Big Hit Entertainment unveiled its latest protégés to the world, shows its members flashing their outsize bling to the camera. Marketed as a hip-hop act at the time, the seven-piece then performed in matching black tank tops emblazoned with each wearer’s name for the benefit of an unfamiliar public.
Nowhere is this more evident than on the red carpet. Where the group once relied on near-identical suiting , BTS has slowly mastered the art of complementary — while not matching — ensemble dressing. Look no further than the tonally cohesive Louis Vuitton outfits sported at the 2022 Grammy Awards, or the pleasing pastels worn to announce their partnership with the French label a year earlier.
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