The brand founders are rolling out their core collections, available online and at the Off-White Paris store.
The new offering is rolling out just months after the company’s doublehead hoodie and sailor trackpants were included in the Costume Institute’s latest exhibition, “America: A Lexicon of Fashion.” However, the duo does not consider 2021 the beginning of their coming-out party.
They decided to start Bstroy in 2012 and established the brand the following year as a platform to bring their ideas to life. “I know what drew us close was the ability to come from opposite sides of town, but share a similar perspective,” Owens said. “That’s what makes the duality of Bstroy what it is.”
Over time their work caught the attention of Alyx founder and Givenchy men’s artistic director Matthew Williams, who invited them to Italy to work on Alyx for one season. But in 2019, Grams and Owens took what many felt was a step too far: they unveiled their Samsara collection, which featured hoodies with bullet holes and the names Columbine, Virginia Tech, Sandy Hook and Stoneman Douglas, all schools and colleges where there were mass shootings. The pieces stirred an immediate backlash, including from school shooting survivors and the Vicki Soto Memorial Fund, named after a teacher who was killed at Sandy Hook.
But even before Samsara, the duo didn’t shy away from making statements through their designs. They also have critiqued police violence through their “Justice” capsule that they revived and launched this month. The capsule features hoodies for the New York, Atlanta and Beverly Hills police departments with an expletive printed over the forces’ symbol.
“I think you can’t be scared if you really want to affect change,” Grams said. “We’re two Black men very aware that the world needs to change so we need to be part of the side that changes it.”
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