Despite being a quality film, Bros faced the uphill battle from the start for being a theatrical release of a film in a practically dead genre while marketing itself as something it wasn't.
Since the press for Billy Eichner's queer rom-com began, a lot has swirled around it, from the all-LGBTQ+ cast, to it be being one of the"firsts" of its kind, and so much more with the idea that this film was revolutionary.
In the run-up to its release, the consensus from the marketing was that this movie was revolutionary. To its credit, the film is a rarity being an LGBTQ+ film released by a major studio, something that hasn't really been done save. However, after seeing the movie, it's hard to praise the merits of aspects like its all-queer casting, when 95% of the dialogue is done by two cis-white gays, one whose character is basically a buff, masc,"I'm not like those other gays" gay.
Is it Billy Eichner's fault that he hyped up the queer aspects of this very queer film? I'm going to say no, as realistically, Universal Pictures probably coordinated every inch of the $20-plus million film in the same way it has done so with every other heterosexual film they put out. Billy Eichner and everyone involved did exactly what they needed to in creating a sound comedy and a touching romance, but sometimes, good enough just isn't good enough.
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