Back in July, the first question for Denver Broncos team owner and CEO Greg Penner would hover over everyone in the franchise, from head coach Sean Payton and general manager George Paton, to quarterback Russell Wilson and beyond:
KANSAS CITY, MISSOURI - OCTOBER 12: Denver Broncos quarterback Russell Wilson , left, and Denver Broncos head coach Sean Payton lost their fifth game of the season at GEHA Field at Arrowhead on October 12, 2023 in Kansas City, Missouri. The Kansas City Chiefs beat the Denver Broncos 19 to 8 during week 6 of the NFL season in Kansas City, Missouri. Straight up, no frills, right to the point.
Penner already has that awful 2022 experience in the bank. And it’s going to impact a lot of decisions if this direction continues. But while we've all been so focused on Payton and what he has to say about all of this, that vantage has to begin to shift toward a more expansive question: What is Penner going toAs a customer-focused CEO who spent years learning the ins and outs of selling products, something is still not working in Denver.
In fairness, we're six games into a terrible start. Many franchises have picked themselves up from this point and even this record, managing to at least find a groove of respectability by the end of the season. Maybe not a late playoff push, but at least enough wins and progress to suggest that the early pain was subsiding into some new growth. If the Broncos represent that kind of team, you'd look at the loss to the Chiefs and suggest thathelped start that process.
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