With budgets squeezed, people are seeking out the cheap and cheerful, or a blowout-special-occasion sort of meal Who wants to pay £12 for inexcusably ordinary pasta? 🖋️ joshbythesea
Oliver told the newspaper that losing his restaurants in the UK was one of the hardest times of his life and that “being a positive part of the restaurant industry is very close to my heart.” It isn’t any wonder he’s set on entering the fray for a second crack. Most people who love food dream of having a restaurant and Oliver is in the privileged position to be able to try again, even after what was clearly a catastrophic set of circumstances the first time round.
We should not forget the chef still has – through franchises, mostly – restaurants around the world. There are dozens of branded pizzerias across Asia and still a handful of his original Jamie’s Italian venues in the likes of Brazil, Austria, and Singapore. Whatever difficult business acumen that led to the decimation of his first UK chain is likely to have been long since exonerated. Clearly, the Jamie Oliver Group is in a better position to push on.
It was reported the launch is the first in a series of initiatives by Oliver after he hired the former Vue International top dog Kevin Styles as CEO. The latter apparently has designs on more cupboard groceries, homeware, and frozen “chef-quality” meals. It all sounds a littleI have always been a fan of Jamie Oliver, and I say that as someone who was directly affected by his meddling with school dinners .
I hope his new restaurants perform. But the word “chain” does not sit well. Were he to reopen a Fifteen, I’d be among the first through the doors, as would countless others I’m sure. Less convincing is another round of Jamie’s Italians, even if the bar is raised a notch or two.
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