Money money money… As ABBA once pointed out, it’s a rich man’s world. But even after the runaway success of the “ABBA Voyage” digital live experience in London, producers say it has yet to recoup t…
in London, producers say it has yet to recoup the extraordinary investment needed to put on the show.
that launching the show still carried a huge element of risk. “I’m so proud of all of us for having pulled it off,” says Gisla. “Because we could have fucked it up and destroyed the legacy of ABBA forever. That was definitely an option!”In their dreams, however, they have a plan – the trio are quietly contemplating expanding the show. The potential to update the show is being explored, while there have been rumors of possible openings in Las Vegas and elsewhere.
“We haven’t really invented anything,” adds Andersson. “We just did a thing – and it turned out to be a beautiful thing. But there’s no blueprint here that you can take and go, ‘Ok, let’s just do this with another artist’. If you think of it like that, my advice would be that that’s a terrible idea.”
Benn reports that weekend tickets moved more slowly this year than last , but the event finally sold out on the weekend it was staged. But he does not think the U.K.’s massive summer of stadium shows from the likes of Blur, Arctic Monkeys, the Weeknd, Harry Styles and many more had a significant impact on sales.
Further changes are also on the way. “There will be a shift change next year,” Benn adds. “I’m not publicizing what it is yet, but there’s a musical shift change among young people and Reading/Leeds always has to reflect that and maintain its relevance. Musically, it’s never stood still – and it doesn’t intend to.”Meanwhile, the U.K.
Twist says the Bradford school will “put an emphasis on talented young people from under-served backgrounds” and help young people pursue a creative arts career without having to move to London.
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