This waterless formula also makes it more sustainable than traditional liquid cleaners.
especially exciting is that it's more than just a shampoo bar."You can use it as a shampoo, you can use it as a body wash and a face wash," says Twine."It is an amazing shampoo. It is so hydrating. It has this luxurious foam. It's so silky, it's like milky and gentle. And then on the body too, like I find that I don't even have to sometimes use lotion or even use less lotion because it's so hydrating in the same thing from my face.
"All of our surfactants are either coconut-derived or plant-derived. So we're not using any sort of SLS, DEA, or harsh industrial-strength surfactants in the formula. So it's really gentle but it's obviously a very concentrated product because of the fact that there is no water in the formula." The most prominent ingredient in many beauty products is water, which makes them far heavier to ship and results in higher fuel emissions for transport.
Beyond being convenient and efficient, this bar has a damn-good formulation. It's loaded with soothing aloe vera, anti-inflammatory green tea extracts, protective meadowfoam seed oil, and nourishing vitamins E and B5. I found that it left my super-dry hair and skin feeling clean yet nourished. It's part ofwhich focuses on providing gentle yet effective solutions so everyone—including those with skin conditions and-or sensitivities—can use them.
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