Twitter and Snap share some common problems. If they’re smart, they could share much more, as merger partners - provided Twitter can tie up its loose ends with fickle suitor Elon Musk .
and Meta Platforms can. Twitter is also struggling to steady the ship in the wake of its sale to Musk for $44 billion, a merger which has now descended into legal acrimony after the Tesla boss got cold feet.What if the two flocked together? Merging Twitter and Snap, which offer complementary products, would allow them to pool their spending power, especially if they can cut ballooning costs.
It wouldn’t be the first time a failed takeover has turned into a better one. Think of telecoms firm T-Mobile US
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