From Breakingviews - Real and fake meat share problems
The U.S. beef cow herd fell to its lowest level since 1962, according to data from the U.S. Department of Agriculture, partly because drought cut into the supply of the crop that is used to feed cows. Pea protein, a main input for Beyond’s burgers, was also hit by drought in 2021.
Though the vegan version of the burger has hustled to solve its own garden-variety shortages, rising costs generally are a risk. With prices along the supply chain going up, including for transportation, consumers are making other choices. Forgoing meat – no matter the consistency – is a real problem.
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