(Reuters Breakingviews) - Netflix has ripped up the standard script. It stands v...
The Netflix logo is pictured on a television in this illustration photograph taken in Encinitas, California, U.S., January 18, 2017. REUTERS/Mike Blake
Netflix shares are up more than fivefold since the beginning of 2015, eclipsing Walt Disney, Comcast and AT&T during the same period. All three have launched or have plans for direct-to-consumer services to go head-to-head with Netflix. Box-office ticket sales are followed obsessively in Tinseltown because they prove the popularity and viability of a movie. But they’re irrelevant to Netflix, which mainly screens flicks like “The Irishman” in theaters only to meet antiquated standards for Oscar nominations. Instead, Netflix releases its own popularity lists – “Murder Mystery” topped the chart last year — though the ranking criteria is comical: It’s based on the number of households watching for at least two minutes.
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