Jonnie LoFranco and Yannick Guegan have grown the business to provide baked goods to more than 300 eateries and stores.
Earlier this month, Jonnie LoFranco and Yannick Guegan stood in front of racks of warm loaves of pain de campagne and rolls waiting to be delivered to nearby restaurants. They started with one delivery truck in 2011 and now their fleet consists of 11 vehicles that deliver bread to more than 300 Southern California restaurants, shops, and hotels such as Montage Resort.
Roberto Hernandez scores loaves of olive and thyme batard at Bread Artisan Bakery in Santa Ana on Thursday, May 4, 2023. French-born baker Yannick Gueganat, left, and Orange County native Jonnie LoFranco, owners of Bread Artisan Bakery at the bakery in Santa Ana on Thursday, May 4, 2023. LoFranco depends on master baker Guegan and his team to create custom bread for each client. The 11-year-old bakery is housed inside a warehouse division near the 55 freeway. The building’s industrial exterior hides the magic inside.
“Money is not everything,” Guegan said. “Sometimes you have to go with your feeling. … You can make money, but if you’re not happy and you can’t express yourself through your work.” He motioned his hands indicating that was not for him. “Here, there was a connection right away, and that is very important.”
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