.Nubank, Brazil’s largest digital bank, reached one million users on its crypto trading platform just one month after its launch. oalvespaulo reports
In May, the company announced it was allocating roughly 1% of the cash on its balance sheet to bitcoin to demonstrate its belief in the cryptocurrency.“Nubank has, in eliminating complexity, a value proposition that permeates all our products.
With crypto activities, this becomes even more relevant due to the fact that it is a market with complex systems that make it difficult for people interested in taking their first steps to join,” Thomaz Fortes, leader of Nubank's crypto area, said in a statement.it had reached 1 million users in Brazil, a market where it competes with leading local exchange Mercado Bitcoin, which has more than 5 million users in the South American country.
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