Boxed—the digital retailer known for bulk sizes and just 1,600 products on its online store—will now license pieces of its end-to-end technology to its 1st grocer by chloesorvino
Lucy Schaeffer Photography
"This is just the first test," says Chieh Huang, the CEO and cofounder of Boxed."But as the partnership gets deeper, we can bring a lot more to the table." It all taught Huang a crucial lesson."We found out that the technology we built is actually really valuable and that we could use it to really bring most grocers, whether in the U.S. or around the world, into the 21st century pretty quickly," says Huang."I don't think a lot of folks really believed me when I said we were staying independent. Now that we're licensing the technology out, it shows that we're in this for the long haul.
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