Box Office: How ‘Black Panther’ Created Unrealistic Expectations For Future MCU Movies

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Box Office: How ‘Black Panther’ Created Unrealistic Expectations For Future MCU Movies
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Prior to 'Black Panther' and 'Captain Marvel,' a global cume of $650-$850 million would have been just fine for a non-Iron Man/Spider-Man MCU flick.

: Tessa Thompson as Valkyrie and Natalie Portman as Mighty Thor in Marvel Studios' THOR: LOVE AND THUNDER. Photo by Jasin Boland. ©Marvel Studios 2022. All Rights Reserved.earned another $12.39 million on its fourth day of release, dropping 62% from its $32.5 million Sunday. That brings its four-day domestic cume to $156.6 million and, presuming its 47.5/52.5 domestic/overseas split remains, $329.4 million worldwide.

. Those are the MCU movies that opened in early July from 2015 to 2021, with a gap in 2016 and 2020 . At this rate, it’ll end its first week between $191 million and $204 million . : Benedict Cumberbatch as Dr. Stephen Strange and Benedict Wong as Wong in Marvel Studios' DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS. Photo courtesy of Marvel Studios. ©Marvel Studios 2022. All Rights Reserved.So, thus far, and this includes a likely over/under 62% second-weekend drop,Thor 4 makes no more sense than arguing thatis a disappointment because it didn’t crack $1 billion global.

may have skewed the expectations of every MCU movie. The size of those numbers, especially for Ryan Coogler’s, suggests audiences who showed up who otherwise weren’t all that interested in the past or future MCU movies.was the first big-deal solo female superhero movie in the franchise and acted as a glorified prologue toSpider-Man: Far from Home

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