Universal’s horror-comedy “Cocaine Bear” blew past box office projections, earning an impressive $23 million from 3,534 North American theaters in its opening weekend. The blood-s…
“Ant-Man 3” managed to remain in first place given its huge $106 million opening, but the comic book installment is suffering from negative word-of-mouth. It added $32.2 million from 4,345 venues in its second weekend of release, marking a brutal 69% decline from its debut.
Elizabeth Banks directed “Cocaine Bear,” which earned another $5.3 million at the international box office for a global debut of $28.4 million. The movie was budgeted at roughly $35 million. For Universal, “Cocaine Bear” is another win for original ideas following its killer-doll movie “M3GAN,” which became a surprise hit to the tune of $170 million globally.
“Audiences tend to be tough after being grossed-out,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. Yet that didn’t deter patrons from buying tickets. “Horror comedies benefit from the outrageous, and this story of an accidentally cocaine-crazed bear is wacko,” he adds.
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