Boots takes action after online outcry over £6 price of Dove deodorant
High street giant Boots was forced to take action following an outcry on social media over the cost of a deodorant can. Shocked by the £6 price tag, one shopper took to Twitter to share an image of the £6 product on a shelf and ask if Boots was 'ok'.
READ MORE: Supermarket price hike sees 'all-time high' for budget range basket - price breakdown here Katiesouth67 admitted: "I only buy from boots if a 3 for 2 works out cheaper. Absolute rip off when you can walk into Savers, Wilkos, etc and pay less than half that price!" MissCharlieB84 said: "The prices for deodorant have been taking the p*** for a while now but this is madness. Even Superdrug were charging £3.95 for a can of Sure! Used to be £1!!!"
McFly_Mad appeared unimpressed by Paula's original post: "That is a top shelf luxury item. If you go down the shelves they'll be cheaper. Own brand is on the bottom shelf usually, same shiz cheep as chips. You don't need to buy the luxury item... There's no point in your tweet." However, it seemed some still weren't impressed by the price. Mike Jennings hit back: "£4.50 is absolutely still a p***take."
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