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The U.S. ETF business ended 2019 with $4.4 trillion in assets under management, a 30% increase from 2018, according to etf.com.
On the surface, the growth story for exchange traded funds continues: The U.S. ETF business ended 2019 with $4.4 trillion in assets under management, a 30% increase from 2018, according to etf.com. The number of ETFs also increased 8%, to 2,302. One problem: ESG is inherently un-scalable. "My ESG is not your ESG is not my neighbor's ESG," said Ben Johnson of Morningstar.
What's the next pot craze? Everyone loves thematic investing, until they don't. Cannabis, cybersecurity, immunotherapy, blockchain, 5G, artificial intelligence, and even space exploration have been hot themes in the past. And then faded. And in the "hope never dies" category: Will 2020 finally be the year for SEC approval of a bitcoin ETF? My guess: don't bet on it.2019 saw a "race to zero" as the largest ETF providers cut fees to the bone. That will continue in 2020.
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