BofA culls the herd on the street

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BofA culls the herd on the street
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Bank of America is culling the herd on the street AntonyMCurrie

Share The $284 bln lender is eliminating the Merrill Lynch name from its investment bank and shortening it at its brokerage. Ditching an acquired firm’s brand can be a tough call.

But after a decade, CEO Brian Moynihan can easily judge where it has value – and where it doesn’t. This content is for Subscribers only To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a

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