BMW’s ‘Vision Neue Klasse’ gives idea of brand’s future direction

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BMW’s ‘Vision Neue Klasse’ gives idea of brand’s future direction
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Plan encompasses ‘electrical, digital and circular’ areas of the business.

BMW Vision Neue Klass: EMBARGO Saturday 2 September, 09.30am BST

It’s being incorporated into a vehicle which showcases a whole new design for BMW. It’s a car which has been ‘pared down to the essentials’, according to BMW, though continues to have some of the brand’s trademark design features such as the front kidney grille and a Hofmeister kink of the side window graphic.

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