We tested the Blue Apron meal delivery kit to see how the service and meals stacked up against the competition
Blue Apron was the first brand to bring meal kits to American homes. With pre-portioned ingredients, approachable recipes, and plenty of variety to choose from each week, Blue Apron has remained a big player in the meal kit space, even inspiring dozens of look-alike competitors.
: Fees and deliveryBlue Apron publishes menus for their three different plans four weeks in advance, so you can build your boxes ahead of time and let them roll in each week. You can select your delivery date each week, and easily skip a box if you’re going out of town. Each meal is accompanied by a detailed recipe card. On the front is a beautiful photo of the final meal. On the back are step-by-step instructions in bulleted lists with corresponding photos.
Finally, we tried the Miso Mushroom and Brown Rice Bowls with Spicy Mayo and Fried Eggs. This is a Weight Watchers approved meal. The recipe card lets you know how many points the meal is worth. In terms of nutrition, one portion contained 65g carbohydrate, 20g protein and 30g total fat. As one happy customer puts it, “I'm a real estate agent and work 24/7 all days of the week. Blue Apron helps here and there in between home-cooked meals. The food quality varies but overall I've been very impressed.”
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