Bloomberg is spending $10 million on a Super Bowl ad just to get “under Trump's skin”
said, “the ad is part of Mike’s strategy of running a national campaign that focuses on states where the general election will be decided, parts of the country that are often overlooked.”
Mr. Bloomberg has made targeting Mr. Trump a core element of his ad strategy. Before he announced his candidacy, he pledged to spend $100 million on ads criticizing the president. And since he launched his bid, his campaign has unloaded a barrage of Facebook attack ads in general-election swing states, seeking to erode support for Mr. Trump by highlighting what Mr. Bloomberg calls broken promises on infrastructure, health care and dysfunction in Washington.
The Super Bowl ad is a show of financial force rarely seen in presidential politics. Though some campaigns have made local advertising buys during past Super Bowls, a national buy has often been out of reach, given the expense. It is also usually viewed as wasteful to pay to reach a 50-state audience rather than buying ads in the swing states where campaigns would prefer to target their message. But Mr.
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