Whose burger is the bloodiest?!
Courtesy of Impossible Foods
At the heart of this corporate legal battle is the ingredient heme, which can be found in the roots of many legumes, such as soybeans, to create the bloody appearance in the Impossible Meats burger patty. "We applaud other companies’ efforts to develop compelling plant-based products," spokesperson Keely Sulprizio of Impossible Foods told BizJournals."But we do not tolerate attempts to undermine our brand or products through the deliberate and unauthorized infringement of our intellectual property."
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