A year after sports gambling launches around the U.S., millennial-focused website Bleacher Report goes deep on sports-centric betting.
Source: Bleacher ReportIt has a partnership with Caesars to develop studio shows from Las Vegas.Sports gambling is about to get a big boost from the Bleacher.
Considered a top online sports destination for millennial and Generation Z sports fans, Bleacher Report has gone all in, quickly adding sports gambling to its digital platforms and expanding its footprint in the space. In February, the company announced a deal withThe gaming-related programming will start later this summer and is expected to reach the 250 million people who access Bleacher Report across social media.
May 14 marks one year since the Supreme Court opened the door for states to legalize sports gambling. The nation now has eight states with legal sports betting, and that number will continue to grow. Leagues and teams have formed partnerships with sports books, while traditional media has pivoted to providing new gambling content. It's resulted in countless more fans placing wagers on their favorite sporting events.
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