African-Americans have played a key role in shaping the U.S. business landscape.
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Historically, black-owned companies, like Madam C.J. Walker’s hair-care line and the businesses that formed Tulsa, Oklahoma’s Black Wall Street, were developed in direct response to racial discrimination. “These segregation patterns then created market opportunities for black entrepreneurs to step in, make money and meet the demands of the black community,” says Mehrsa Baradaran, author of.
The rate of black business creation continued to rise and fall throughout the 20th and 21st century, increasing in the ’90s, dipping during the 2008 recession and rising again post-recession. In recent years, the number of black-owned businesses has risen dramatically, with black women fueling much of that growth. In 2003, Oprah Winfrey, arguably the most notable black female entrepreneur, became the first black American billionaire.
Many of the black 2020 30 Under 30 listmakers echo a similar sentiment in candid video interviews with, but they also note the black community’s collective ability to persevere against all odds. And in an effort to level the playing field for entrepreneurs of color, a number of corporations and wealthy black business leaders have created funds to invest in minority-owned companies.
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