Holiday sales are starting earlier this year as retailers try to unload excess inventory and entice shoppers worried about inflation
Contrary to shoppers' inflation-era fears, discounts this year are actually expected to hit record highs for categories such as electronics, toys and computers, according to Adobe's online-shopping forecast.said Deborah Weinswig, founder and CEO of Coresight Research."There is a glut of inventory and it underscores the widespread expectation of a highly promotional fourth quarter," she said.
Shoppers should look for retailers to experiment with pricing strategies, as well, Weinswig predicted, including more discount codes and bundled offers.To maximize your savings, experts advise that you should start price tracking now. Ramhold recommends creating a holiday list and then using a price-tracking browser extension such as Camelcamelcamel or Keepa to keep an eye on price changes and get price-drop alerts for the items you want.In addition, some retailers like Target offer a price-match guarantee, which means any purchases made now could qualify for a price adjustment if the price drops any lower.
For consumers,"there are a lot of perks to shopping early this year and one of them is price matching," Ramhold said. "If you can get a leg up, you can save yourself some time and stress and some cash while you are at it."
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