Billie Eilish’s No. 1 Album Debut Followed Unusual Strategy: No Hit Singles

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Billie Eilish’s No. 1 Album Debut Followed Unusual Strategy: No Hit Singles
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Pop singer Billie Eilish’s career represents a new path to stardom in the digital era: streaming success and no major radio hits

LOS ANGELES, Calif.—Budding pop singer Billie Eilish’s career represents a new path to stardom in the digital era.

Ms. Eilish’s debut album, “When We All Fall Asleep, Where Do We Go?,” moved more than 313,000 copies in the U.S. in its first week ending April 4, according to Nielsen Music. That was without a major radio hit—typically the main driver of a pop-music breakthrough.

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