Bader bought Norwalk (Ohio) Raceway in 1974 at age 27 and bought the International Hot Rod Association in 1998.
He was the fifth owner in IHRA history . But he was the one who applied his marketing magic and common sense to elevate it to its finest hour. By the time he retired, Bader said, “I’ve attended so many races, I’ve promoted so many events, if I never saw another race, I’m sure my life would be just fine.”
NHRA Pro Stock racer and 2017 champion Bo Butner said Sunday, “It seems unimaginable that as we watched the final rounds at Norwalk Raceway Park, something unimaginable happened to the Bader family. Bill Bader Sr. had visions, dreams, and hopes that were not for selfish achievements but rather for racers and a family he loved.
Grassroots racer and former IHRA employee Michael Beard recalls that Bader had a sign in his office that said, “I don't know what the secret to success is, but the secret to failure is trying to please everyone." Thomas said, “He never, ever, ever, ever, ever treated anybody . You could take the worst drunk who probably sneaked into the race and didn’t pay, and Bill would still treat him like a friend. It’s just Bill. That was his make-up.”
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