Startup automakers, like Lucid and Rivian, often make the point that, as Tesla has shown, electric car shoppers are open to trying new brands. What's true for startups, though, is also true for big automakers like Ford, General Motors and Volkswagen.
For those long-established car companies, new electric vehicles are attracting customers who are not current owners of their brands, according to data from the automotive website Edmunds.com. That means electric vehicles are bringing in those always sought after"conquest sales." These are sales that not only bring in revenue but that can, automakers hope, create new long-term customers.If everything goes right, that is.
Eventually, new electric cars will just be more new cars, and customers will settle into familiar buying habits having, again, settled on their favorite brands.And just as a carmaker reaps the benefits of customers trading in their old electric vehicles for new ones, that will mean a lower percentage of new customers. The Nissan Leaf provides a perfect example, according to Edmunds.cpm. In 2012, 80% of Leaf buyers were new to Nissan, according to Edmunds.com.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Apple loses key autos engineer to electric aviation startup ArcherThe move shows that tech start-ups attacking climate issues can attract the most qualified engineers.
Weiterlesen »
Saving the dinosaurs: Startups drive to electrify fossil-fuel carsYou can save your prized Aston Martin DB6, Porsche 911 or Mustang from the museum of combustion engine history. Or your Fiat 500 and Renault Clio, for that matter.
Weiterlesen »
Hear How a Fifties Novelty Hit Influenced One of PJ Harvey's Best Songs“Let England Shake” demo will feature on upcoming Let England Shake – Demos release
Weiterlesen »
Remember these? 15 electric cars that are no longer sold in the U.S.As car manufacturers ramp up their electric vehicle offerings, they're leaving these EVs in the rearview mirror.
Weiterlesen »
How electric cars are supporting the transition to a carbon-zero worldThe road to a carbon-zero world is paved with electric transportation. Here's why EVs play an essential role in the journey. Hitachi ad
Weiterlesen »
Scott Disick Shares Adorable Photo of Son Reign After He Loses a Tooth - E! OnlineSee the sweet (and goofy!) snapshot Scott Disick shared of his and Kourtney Kardashian's youngest child, Reign Disick, showing off his big toothless smile.
Weiterlesen »