Brett Yormark, an executive with Jay-Z's Roc Nation and former CEO of the Brooklyn Nets, was named Big 12 commissioner Wednesday, another unconventional hire by a major conference amid the rapidly changing landscape of college athletics.
DALLAS — Brett Yormark, an executive with Jay-Z's Roc Nation and former CEO of the Brooklyn Nets, was named Big 12 commissioner Wednesday, another unconventional hire by a major conference amid the rapidly changing landscape of college athletics.
Yormark is expected to start Aug. 1, but will be likely to make his first public appearance at Big 12 football media days in the Dallas area July 13-14. The biggest issue looming for Yormark is a new media rights deal without the powerful brands of the Sooners and Longhorns in the mix. The multibillion-dollar TV deal with ESPN and Fox Sports expires after the 2024-25 academic year, when Oklahoma and Texas will join the Southeastern Conference if they haven't already moved before then., the Big 12 expanded by adding BYU, UCF, Cincinnati and Houston. It could be a 14-team league for two years if the Sooners and Longhorns don't leave early.
Yormark was with NASCAR before the Nets, overseeing the $750 million agreement with Nextel Communications for naming rights to the circuit's top racing series.
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