US car firms and the USA faced an identical challenge 50 years ago from Asian firms and embraced them. So why are they rejecting cheap EVs from China?
ChatGPT & DALL-E generated image illustrating Chinese electric vehicles entering America, blended with historical fears of the"Yellow Peril" and the Communist threat.
What happened? Toyota, Nissan and Honda, were building cheap, reliable, efficient cars because they weren’t Americans. Japan was emerging as an economic and industrial powerhouse. Fears about it eclipsing America were starting to arise. North American automakers failed miserably to build cheap, affordable and fuel efficient cars.
That’s history. During an energy transition in the USA, foreign car companies came in that could build and sell cars at low margins that less affluent Americans needed to live in the urban sprawl that a weird confluence of American nuclear war paranoia, racism and corporate antipathy to transit had created. It worked out somewhat adequately. Was it without controversy? Not even remotely.
That has had horrible consequence, but I’ll try to stick to the plot of Chinese vs US EVs. So easy to tell stories related to widespread and deserved grievances exploited by populist Republicans in the past decade, but the point is Biden’s 100% tariffs on EVS. Can American car companies adapt and sell the equivalent of Japanese econoboxes from the early 1980s? Not a chance, just as they couldn’t do it then. Could America say to Chinese automobile firms, sure, sell cheap cars that the average person can afford in North America, just do it with Chinese cars built in Chinese-owned factories on American soil, mostly employing Americans? Of course.
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