The British Film Institute (BFI) will hand out $8m (£6.48m) in cash awards to 17 organizations as part of the first run of its new National Lottery Audience Projects Fund. The cash awards include a…
Close up general view of The British Film Institute sign above the entrance to the building on the South Bank, London. PA Photo. Picture date: Friday November 15, 2019. See PA story.The British Film Institute will hand out $8m in cash awards to 17 organizations as part of the first run of its new National Lottery Audience Projects Fund.
The BFI has said the 17 projects aim to generate 4.67m admissions UK-wide and represent support for 203,846 screenings, of which 91,357 the BFI said will be accessible screenings . Of the 17 awards, 11 have been handed to organizations based outside London and South East England, although all awarded projects will have activity outside the region.
Queen’s Film Theatre awarded £270,000, for ‘Priority Audiences’ — Belfast’s QFT will undertake a comprehensive audience research project to better understand its audiences and their relationship with the venue. It aims to use it to engage more diverse audiences in its program, and will invest in the expansion of its young audience initiative, LUMI.
Reclaim The Frame awarded £420,000, ‘Reclaim The Frame With Me’ — Focusing on those that are currently underrepresented amongst Reclaim The Frame audiences, there will be a significant focus on reaching a wider audience across the UK. Growing its impact across the nations and regions, the funding will also support new approaches to marketing, promotion, and outreach.
Independent Cinema Office awarded £1,329,999, for ‘Support for screening specialised film to the widest range of audiences’ — Supporting the ICO to deliver a number of initiatives for the independent exhibition sector with a focus on supporting venues to identify gaps in the audiences engaging with their venues and new approaches to achieve this. This includes the ICO’s Programming service, the ICO Screening Days, and market intelligence.
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