With technology consistently evolving — and becoming more central to the daily lives of fans and athletes alike — local Olympic organizers have already begun looking into how they can harness it to make their own Winter Games even better.
, who is a member of the board of directors for the SLC-Utah Committee for the Games and invited Raney-Norman and CEO Fraser Bullock to speak to executive session attendees Wednesday at the Grand America Hotel.
Smith founded Qualtrics, a consumer experience company, in 2002, the same year Utah hosted its first Olympics. That was also the year Friendster was launched. Suffice it to say, social media has come a long way and become much more intertwined in people’s daily lives since then. Organizers will need their eyeballs, however. And the key to those, Bullock said, will be finding ways for people to interact with the Game, making them more participatory and less static.
Utah has not yet learned if, or as Bullock says, when, it will host another Winter Games. The International Olympic Committee has put off selecting a host for the 2030 Olympics to allow more potential hosts to come forward. It is not expected to name a host for those Games until 2024, at which time it may also decide where the 2034 Games will be held. Utah has said it would prefer to host in 2034 but would be open to hosting in 2030 if called upon.
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