Beyonce shared photos and a video of her upcoming Ivy Park x Adidas range featuring K-pop star CL, Ebonee Davis, and more.
January 18: Save the date in your G-cal, set a reminder on your phone, and notify the group chat, because it's the day Beyoncé's Ivy Park x Adidas range officially debuts. She initially teased the line in her ELLE January 2020, and I, for one, was READY. Then, in the wee hours of Wednesday night, January 8, Beyoncé turned to Instagram with a spicy photoshoot and beautiful accompanying video of her and models showcasing the unisex pieces. My savings account is shaking.
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Adidas is banking on Beyonce for growth with Ivy Park athleticwear line debutAdidas is banking on pop icon Beyonce, who's dominated the airwaves for more than two decades, to do the same for the company with her new adidas x Ivy Park athletic wear collection, which makes its debut in adidas stores and online at midnight.
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Beyoncé’s Ivy Park x Adidas Collection Is Hollywood’s Hottest Commodity—And You Can Shop It NowEarly access is one of fame’s many perks, and a select group of celebrities is test driving the superstar’s latest fashion collection.
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