Beyoncé and adidas' highly-anticipated new collaboration is quickly selling out online
The singer, who famously sang that girls run the world, founded the streetwear brand Ivy Park in 2016 and it was originally a collaboration with Topshop billionaire Phillip Green. She is now the sole owner.
Items in the athleisure line include hoodies, bodysuits, jumpsuits, joggers, jackets, sneakers, hats, accessories and more. The collection also includes gender-neutral pieces.According to the news release, the launch capsule collection"of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically."
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Beyoncé’s Ivy Park x Adidas Collection Is Hollywood’s Hottest CommodityThe orange and burgundy PR boxes filled with beyonce's WeAreIvyPark x Adidas merch are the most coveted package in Hollywood, but only a select few have received the golden ticket.
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Adidas is banking on Beyonce for growth with Ivy Park athleticwear line debutAdidas is banking on pop icon Beyonce, who's dominated the airwaves for more than two decades, to do the same for the company with her new adidas x Ivy Park athletic wear collection, which makes its debut in adidas stores and online at midnight.
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