Raking in $16.5 million a week since June 30, campaigns for the gambling propositions are demolishing the previous record for California’s most expensive ballot measures
Republican and Democratic leaders in Sacramento have recently come out in opposition to Proposition 27Five companies, most of which specialize in online gambling, have each shelled out $25 million donations to support Prop 27, including DraftKings, Fanduel Sportsbook, BetMGM, Penn Interactive Ventures, and FBG Enterprises. Two additional companies, WSI US LLC and Bally’s Interactive LLC, each donated $12.5 million, bringing the total raised in support of Prop 27 to $150 million.
Groups supporting Prop 26 and opposing Prop 27 have collectively spent the most so far this cycle, with over $63 million in expenses reported, much of which is used for advertising and outreach campaigns. All that money includes nearly $1.2 million to Facebook, over $780,000 to Yahoo and over $675,000 to Google for advertising.
Campaign spokespeople on both sides publicly stress the societal benefits of gambling’s revenues, not the potential ruin it has on its regular customers. “These corporate interests have designed [this initiative] to enrich themselves,” he said. “It is a bad deal for Californians, it’s a bad deal for tribes, [and] it’s a bad deal for the homeless.”
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