If your 2019 was as good as Bethany Williams’, we’d understand if you were a little loath to let the year come to a close.
she took home the Emerging British Talent -- Menswear gong at December’s British Fashion Awards
in Sao Paulo’s most celebrated park, see the models caught in earnest moments of supportive embrace, complementing the ethics of community coherence at the brand’s core. Having just shown her AW20 collection at London Fashion Week Men’s, we caught up with Bethany to learn more about the SS20 campaign, why collaboration will always be the cornerstone of her practice, and her hopes for fashion’s future.
While in Brazil, we also visited local social and environmental projects. It was incredible to meet so many amazing people doing amazing things for their country. I was really fascinated by the work of Flavia Aranha, a designer who protects plants that are unique to Brazil’s rainforests by working with indigenous farmers and natural dyeing processes. We also visited farms in the rainforest, which was such an incredible experience.The shoot was very fluid and happened really organically.
For this season, the prints were created in collaboration with illustrator Giorgia Chiarion who visualised what makes the women feel safe and secure -- as well as the route of the outreach night bus that serves the community -- in a beautifully abstract style.
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