Consumer electronics retailer Best Buy will also launch a new online hearing assessment tool and host an in-store experience for hearing devices in more than 300 stores.
"Our expansion of the hearing collection and new store experience will let customers easily find a hearing loss solution from brands they trust," Best Buy category officer Frank Bedo said in a statement. "Our customers come to us for quality tech products and expertise, and this fall we’ll be able to better help them find the right solutions specific to their needs."
For years, the company has sold a collection of personal sound amplification products , self-fitting hearing devices, TV amplifiers, hearing protection devices and other accessories.The over-the-counter category established under the FDA's final rule will allow individuals 18 years or older with "perceived mild to moderate hearing impairment" to purchase hearing aids without the need for a medical exam, prescription or a fitting adjustment by an audiologist.
According to the FDA, nearly 30 million adults in the United States could benefit from hearing aid use. Consumers could see OTC hearing aids available online and in traditional retail and drug stores as soon as mid-October when the rule takes effect. Hearing devices designed for more severe hearing loss will remain prescription only.
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