With 2023 promising to be another year of designer musical chairs in the luxury industry, at least one brand is happy to remain without a creative figurehead.
“While you might think there’s a risk that it would leave us out of the conversation, or less in tune with trends, it’s nice to see that precisely the opposite has happened. And by stepping out of the fashion scene, with this obligation to deliver something new every season, we’ve benefited from being much more self-assured and faithful to our craftsmanship roots,” he said.
While the executive declined to provide figures, he said sales reflected the renewed momentum of the brand coming out of the coronavirus pandemic. “Our shoes and leather goods are doing extremely well in Asia, especially in Japan,” he noted. “When you look at the department store rankings in those countries, we’re not far behind the major brands.”
“By focusing a little less on fashion, and overhauling our pillars and our assortments, we’ve made our message and brand identity much clearer and our customers have returned,” he said. “All our iconic products have been revamped to improve the quality of the construction and refine the execution in terms of linings and finishings, and above all to harmonize them.”
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