Deepak Chopra’s Beacon Media has pacted with Mexico City-based Pirexia Films to develop Spanish-language content derived from Chopra’s vast IP library. The partners plan to develop a ra…
The partners plan to develop a range of Spanish-language properties, but the initial focus will be on Chopra books, starting with “The 13th Disciple,” “The Third Jesus” and “Jesus: A Story of Enlightenment.” The intent is to develop scripted, unscripted and documentary projects. Filming is expected to begin later this year in Mexico and Spain.
The partners aim to tap into the “experience economy” by using the film and TV projects to drive other businesses, including live events and “gamified” experiences around Chopra’s message of self-help and wellness.
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