Private equity firm BC Partners said on Thursday it has agreed to acquire a majority stake in Madison Logic, a provider of business-to-business digital marketing services.
Terms of the deal were not disclosed, but a person familiar with the matter told Reuters the transaction valued Madison Logic at about $750 million.
BC Partners is acquiring Madison Logic from Clarion Capital Partners, a New York-based private equity firm that had acquired the company in 2016. Clarion as well as Madison Logic executives including chief executive Tom O'Regan and co-founders Vin Turk and Erik Matlick will remain minority shareholders in the company following the BC Partners acquisition.
Madison Logic helps businesses track and target enterprise customers with digital marketing to generate sales. The New York-based company was founded in 2005 and has about 250 customers, including Amazon
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