ICYMI: The Bay Area was selected to be one of 16 host cities for the 2026 World Cup, with matches to be played at Levi's Stadium in Santa Clara.
North is expecting business to receive a huge boost from the monthlong series of soccer matches coming in 2026, just like it did back in the '90s.
"It can boost it anywhere, on a standard day, depending on who's playing, it could be anywhere from 25 to 50%," he said. Businesses closest to Levi's Stadium say they get the short end of the stick when there is a big event at the stadium. "The difficult thing is when they close off the roads, especially for Door Dashers who are also making their own income that way and just for the workers in general and now that we also have construction going on, it creates one big block for us," Jizelle Manalo at Chicken Meets Rice said.
Small businesses in the area are hopeful that traffic routing issues will be fixed by the time the World Cup kicks off.
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