Mattel revealed on Monday that Barney will make a return as part of the company doing a 'comprehensive revitalization' of the purple dinosaur's franchise.
The Mattel logo hangs atop company headquarters in El Segundo, California, on Aug. 14, 2007.
Children will get to see Barney in an animated series featuring "music-filled adventures centered on love, community, and encouragement" in 2024, the company said. Mattel Television and children’s content producer and distributor Nelvana are collaborating on that series. Mattel also announced a "full range" of Barney-related toys, books, clothing and other products for children. For adults, apparel and accessories are in the works, according to the toymaker.with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences," Josh Silverman, Mattel’s chief franchise officer and global head of consumer products, said in the news release.
The move is part of Mattels’ recent efforts to "mine the incredible depth and breadth of its IP portfolio to relaunch heritage franchises," the company said in the release. In the company’s most recent earnings release, CEO Ynon Kreiz Mattel was "well-positioned to continue executing our multi-year strategy to grow our IP-driven toy business and expand our entertainment offering."
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