Including the Barbie Girl song in Greta Gerwig's Barbie film was very important. Luckily the film picks the perfect moment for it.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Greta Gerwig's Barbie film played Aqua's Barbie Girl song at the perfect moment. This was just one of the film's numerous successes, as Barbie has already grossed $1 billion at the box office, a major accomplishment for a comedy and non-franchise film. The financial success of Barbie, and also Oppenheimer, are demonstrative of audiences' desire to see original, well-made films.
Barbie has the advantage of a recognizable product name, but the success of the film lies in its talented filmmakers. Margot Robbie and Ryan Gosling are exceptional in their leading roles, and Greta Gerwig continues her hot streak of movies, proving again that she's the most exciting young director in Hollywood.
Why Barbie Could Realistically Only Use "Barbie Girl" At The Very End The Barbie Girl song has become so iconic in pop culture that it would be impossible to not use it in a Barbie film. But the challenge of using a song with such a massive presence is finding the right moment for it. The end credits seemed like the only appropriate place, after the film's final punchline.
In between musical numbers, emotional monologue scenes, and mojo dojo casa house jokes, there was no ideal moment in the film to play the song. Playing Barbie Girl during the film might have overshadowed an important moment, and just been seen as a needle drop. Relying on the pre-existing experience fans have with the song, in order to build on a scene, may have taken away from the fresh, authentic feeling of the film.
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