Greta Gerwig's Barbie has become one of the biggest hits of the summer movie season. Here's what went into making the box office smash hit.
Quick Links In the cinematic realm, the battle of the summer is about to unfold as two entertainment juggernauts face head-on in the ultimate Barbenheimer phenomenon. One of the heavyweight contenders in this showdown is Barbie, a cultural icon as old as time, with a history spanning nearly 65 years. Directed by Greta Gerwig, Barbie gets a fresh new take that is both feminine and feminist, all while clinging onto the nostalgia Barbie has cemented among both girls and women.
On August 14, 2023, Variety revealed that Robbie will end up earning $50 million in salary and box office bonuses. This is similar to what happened with Tom Cruise and Top Gun: Maverick last year, where Cruise was paid $13 million upfront, but soon received around $100 million in salary and box office bonuses due to the film's success.
It's important to note that archival fashion pieces hold substantial value due to their age, condition, and the designer behind them, which could cost hundreds or even thousands of dollars each. Additionally, there were expenses associated with hiring people to source these pieces and the costs involved in remaking them to suit the Barbie-inspired look.
But ultimately, organic marketing paved the way for Barbie’s steadily rising success. Thanks to social media like Twitter and TikTok, and also with Barbenheimer in place, the Barbie movie has been included in numerous conversations and engagements among potential audiences, further generating curiosity and excitement.
Barbie has achieved a phenomenal global success of $1.34 billion at the box office. Barbie is only the second movie to join the $1 billion club this year, with The Super Mario Bros. Movie hitting the mark earlier this year. At its current pace, Barbie will likely be the biggest film of the year, with very few contenders left to contend for that honor.
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