Barbie and Elon: It's a thing. Mattel and SpaceX are planning a toy line

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Barbie and Elon: It's a thing. Mattel and SpaceX are planning a toy line
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Mattel has made NASA-inspired toys as early as the 1960s. Next year they will begin launching SpaceX-inspired toys under its Matchbox brand.

The two companies didn’t reveal what the toys might be. But it raises the question of what’s next: A Musk action figure that tweets?

“We take pride in our ability to create products and experiences that honor cultural moments and inspire humankind,” Nick Karamanos, senior vice president for entertainment partnerships at Mattel, said in a statement. Mattel and SpaceX are almost neighbors. The toy giant’s El Segundo headquarters sits less than five miles from the spacecraft maker in Hawthorne.

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