Bally Sports’ financial woes won’t impact Dallas teams, yet, but it's parent company, Diamond Sports, could default on debt repayment Feb. 15, triggering...
Another staredown looms between the Rangers, Mavs and Stars and the company that broadcasts their games in North Texas.
“I don’t think consumers are going to care about this until team payrolls are affected,” said John Ourand, who covers sports media and broadcasting for Sports Business Journal. The hope is that the leagues and Diamond can untangle the mess and re-emerge with a more stable local broadcast model for both teams and consumers.
The Rangers’ first BSSW broadcast is a March 20 exhibition against Cleveland, just after that 30-day grace period ends. By then, Diamond’s strategy for re-organization should be clearer. Or it could move toward default on all -- or just some- - of its networks. According to the Bloomberg report, Diamond has $585 million in cash on hand, so it could skip the interest payment and still pay out the rights fees on selected networks it wants to retain.
But there is a happy medium. Pro sports are attractive to both types of customers. While HGTV and Food Network may have separate niche audiences, professional sports tend to be attractive as a bundle.
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