“You can literally spend the whole day here”.
Upstairs, Flannels Liverpool houses an impressive range of men’s and women’s luxury and contemporary labels, from Burberry to Billionaire Boys Club, Gucci to Ganni, Prada to Pucci.
Bolstering Flannels’s experiential ambitions, the Liverpool store is also home to a roster of restaurants, from the ground floor Italian trattoria Bacinos, to more soon-to-open spots on the sixth-floor roof terrace. For fans of fashion and ab-crunching alike, the space also features an outpost of Barry’s Boot Camp – the first of its kind in a store – and a tweakments space with a champagne recovery room, courtesy of celebrity-approved cosmetic doctor Dr Esho.
Experimentation is integral to Flannels’s ambitious retail approach. Defying a homogenous design approach, the store mixes up the topography of its locations. While Flannels Liverpool is situated slap bang in the city centre, its Leicester flagship sits outside the city in Fosse Park shopping centre. There are plans to open more spaces across the country in the upcoming months, from Cardiff to Leeds. Whatever the location, the immersive aim of Flannels is paramount.
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