Go inside Balenciaga's Miami flagship store.
You can’t miss Balenciaga’s new Design District flagship in Miami: Surrounded by palm trees, a twee coffee cart, and all the design elements of a classically suburban outdoor mall, the store emerges from within Paradise Plaza, encased in silvery metal columns—a brutalist structure sandwiched between two galleries.
The label, which previously had two separate locations in Miami for its men’s and women’s collections, will reopen its doors on November 15 as one comprehensive shop; its largest U.S. retail space to date. Design-wise, the two-story, 8,500-square-foot flagship encapsulates what Balenciaga refers to as an “experiential Raw Architecture concept.
The store’s interior has the feeling of a distinctly unfinished piece of architecture—and that is intentional, reps from Balenciaga explained to me. The first level, which still bears an Art Deco tiled floor from years past, is meant to look like it’s in a state of decay . Overhead, rafters are exposed, evoking a movie set.Photograph by Noua Unu Studio
Upon silvery metal shelves stand Balenciaga’s current lineup: its collaboration with Adidas, including duffel bags, sock heels, the Hourglass handbags and branded bowling balls; a selection of Crush and Cagole bags in every color imaginable; motorcycle boots in a shade of traffic-cone orange exclusive to the Design District store; and looks from this season’s ready-to-wear, like sumptuous faux-fur coats, Batwing-style sunglasses, oversize trenches with broken buttons, and the blue glove-sleeve...
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